I’ve been copywriting at ad agencies for 20+ years. It’s hard and it’s weird and I absolutely love it.

I love story-telling, comedy writing, radio, social videos and have extensive broadcast and scriptwriting experience with everything from 30-second spots to mini-documentaries to Tik Tok to DRTV.

I’m obsessed with being on time making me an especially efficient, and reliable creative.

I’m very strategic, detail-oriented and love complex briefs and problem-solving. I want to make ads that truly move the needle and have long-term positive effects for brands.

In my downtime I help do the marketing and content for my husband and my startup, www.pokebattler.com, and the app, Pokebattler Raid Party, which receives over 50k unique monthly visitors. I’ve learned all sorts of things from it about SEO, managing Google ads, working with influencers, and spending my own personal money on running ads which has been eye-opening as a creative.

I’ve worked on everything from tech and telecom to fast food, toys, beverages, financial, entertainment, and more.

I have a son who is almost 6 years old and likes to ask me questions like what is 69 – Infiniti to which I answer, “Ask your father.”

I am an identical twin and my sister insists that I am the evil one.

I’m passionate about healthy living and have extensive knowledge about wellness. I have a love/hate relationship with my Tonal and exercise bike. I like to share my wellness opinions on my health coaching channel on the Aura app when I have extra time which is rare. 

I’m open to Los Angeles area hybrid, or remote in the Pacific time zone.

Contact me at: [email protected]

PROFESSIONAL EXPERIENCE

Freelance Feb 2024 – Present | Creative Director, Copy  

  • Joyus Non-Alcoholic Winery – Led creative team on social, digital, and in-store campaigns from briefing to execution, 500%+ increase in engagement across all social channels including Instagram, Pinterest, and Linkedin
  • Social House, Inc. – Led multiple successful social pitches for Fortune 500 client. 

Saatchi & Saatchi Seattle  June 2021 – Jan 2023 | Associate Creative Director, Copy 

  • Lead creative for broadcast, social, radio, digital, and retail campaigns from briefing to execution. Worked directly with clients on English and Spanish campaigns with extremely tight budgets and deadlines. Partner and I produced winning creative for 3 pitches. Wrote and helped produce social influencer videos that netted 20+ million views.  
  • Key Accounts: T-Mobile, Metro 

Freelance Sept 2016 – June 2021 | Associate Creative Director, Copywriting  

  • Responsible for a vast range of accounts, produced broadcast, digital, social, experiential, and more for agencies and individual clients. Produced exceptional work with challenging deadlines and minimal budgets. Helped win several pitches. 
  • Key Accounts: Washington State Health Department, State of California, Microsoft, Mattel  

Omelet Advertising  Los Angeles Janl 2013 – June 2016 | Senior Copywriter 

  • Pitched for and won large accounts for Microsoft and Webtoon. Worked with clients to produce extremely fast-paced projects,  from documentaries in Ghana to Comicon Activations. 
  • Key Accounts: Microsoft Office 365, Microsoft Internet Explorer, Webtoon 

Mistress Advertising Los Angeles June 2011 -Dec  2013 | Senior Creative 

  • Strongly assisted in winning the Jagermeister account, the agency’s first client of record. Produced experiential events that broke the world record at the X Games. 
  • Key Accounts: Mattel, Jagermeister

Mendelsohn Zien Advertising May 2006 – June 2011 | Senior Copywriter

  • Made award-winning, attention-getting TV and radio featuring a slew of celebrities, including a commercial featured on Ellen as the World’s Funniest Commercial.   
  • Key Accounts: Carl’s Jr., Hardee’s, Farmer John

ADDITIONAL EXPERIENCE 

Aura App 2018 – Present | Content Creator/Coach 

  • Healthiest You Channel focusing on a healthy mindset and lifestyle 
  • 100+ Plays  

Pokebattler.com and Pokebattler Raid Party App 2017-2022 | App Co-Founder

  • Co-founded Pokemon Go-based app with my software engineer husband. Create and run ad campaigns on Google Ads, Facebook, and Reddit. Work with influencers, and social media, host contests, and write technical tutorials. It’s still going but mostly runs itself now. 
  • Thousands of Daily Users 

SELECTED SKILLS

  • AI programs including ChatGpt and Stable Diffusion, Adobe Photoshop, Adobe Audition, Google Docs, Google Slides, and Google Spreadsheets. 

EDUCATION

  • Pepperdine University: Bachelor of Arts in Advertising with a Spanish minor. Studied in Malibu, London, Florence, and Buenos Aires.
  • Miami Ad School: Studied Copywriting in Miami, New York, Amsterdam, London, and San Francisco.
  • UCLA Extension – Writers Program: Sketch Comedy, Video Game and TV Writing. 

AWARDS & RECOGNITION

  • The Telly Awards (2019), Silver Addy (2019), Los Angeles Addy Digital Content (2015), Gold and Silver Cannes Lions (2013), Andy Gold Branded Content (2013), One Show Entertainment Bronze (2013), Communication Arts Advertising Annual (2010), Gold National Addy (2010), Young Guns Professional Bullet (2009), #1 Funniest Commercial of 2009 on TBS, Student Clio (2006), National Student Addy (2006), Clio Challenge Winner (2005), CMYK (2005)